The biggest mistake I see many make when trying to sell the Democrats is to call the prospects stupid, and tell them buying the product is the only way they can stop being stupid, apparently thinking the prospects will immediately reach for their wallets and say "where do I sign"?
Of course, that result only happens in salespeople's dreams - and is the reason 90 percent of people who go into sales never make any money at the job.
There is also a (real life) tried and true technique in sales and marketing that the democrats could try: the top sales producers in any industry constantly critique themselves and ask themselves "If I'm not getting the results I want to get, what am I doing to get the results I am getting?"
Instead of asking themselves what they are doing to produce the results they are getting (dropping support) - and they are producing those results whether they want to or not - Democrats and their supporters are taking the easy route of blaming the voters (their prospects) and treating the voters as if they are stupid.
WASHINGTON - Admonishing his own party, President Barack Obama says it would be "inexcusable" and "irresponsible" for unenthusiastic Democratic voters to sit out the midterm elections, warning that the consequences could be a squandered agenda for years.
"People need to shake off this lethargy. People need to buck up," Obama told Rolling Stone in an interview to be published Friday. The president told Democrats that making change happen is hard and "if people now want to take their ball and go home, that tells me folks weren't serious in the first place."
Most people can easily see through it when someone tries to "take" them, I think, and they simply hold onto their wallets and walk out of the store. They go looking for someone who will sell them what they want, instead of pitching them on 'buy from me because the other guys are selling junk'.
People want to hear why they should buy a product, they want to hear what it will do for them. AND they want a demonstration and a history of it doing what it is claimed it will do. People don't buy products simply because the salepeople tell them another product is crap.
Obama himself could not only save the democrats in the midterms but he could probably give them a larger majority - but he can only do that with action - by starting to produce something, anything, progressive that it was expected they would produce but haven't - and the votes Democrats need to save their Congressional majority would immediately follow.
Obama and the Democrats could have independents and liberals all across the country rewarding them for results instead of turning their backs on empty promises and the largest landslides in history this November with just a few simple moves.
Creating and passing an actual, real, universal single payer health care bill and rolling back the bailout of the insurance industry for example might do it all by itself, for example.
Although they could probably sew it right up it for themselves by also starting torture and war crimes trials for Bush and Cheney, while withdrawing from Iraq and Afghanistan and breaking up the big Wall Street investment banks and doing Ken Lay numbers on Goldman Sachs's Lloyd Blankfein and Magnetar's Alec Litowitz, while firing Tim Geithner, Ben Bernanke, and Rahm Emanuel, and now Robert Gibbs, too.
They've got a whole month, after all.
Democrats are smart people, right? They should be at least half as smart as all those independent and progressives who won't vote for them unless they do those things, right?
It's all on Obama and the Democrats - but if he and they don't produce something, anything, progressive to pull it out in November it will be their own fault. Not the fault of those progressives and independents and liberals whose votes they will not have if they don't produce.
They have a month. I'd suggest they get busy.
Exhibit A for why the Dems will get creamed in November, Steny Hoyer:
WALLACE: Why not pass the extension of the middle-class tax cuts before you go home to campaign for a month?
HOYER: The obstruction is in the Senate. Well, it would be a specious act for us. [. . .] But what we have -- what is not a specious act, Chris, is we have absolutely guaranteed that there will be no increase in middle-income taxes. The president's that. The speaker and I have said that. Harry Reid and Dick Durbin have said that. There will be no increase...
Buck up, Mr. Obama.
It would be a specious act not to GOTV, Mr. Obama.